Why Carry Rentals In Your Store?
In Canada, Video Rentals account for approximately $1 billion in revenue annually and are listed as consumers best value for their entertainment dollar for several years running. It is estimated by the Video Software Dealer Association (VSDA) that Convenience and Grocery Stores account for approximately 23% of this business.
Over 95% of Canadian Households own at least one DVD player with Blu-ray format growing.
The reasons you should review the viability of video rentals for your store are as follows:
- Rentals can enhance profits, both from the rental transaction and possible residual sales of other products (beverage, salty snacks, confectionery).
- DVD is a mature business with Blu-ray growing – close to 100% of your customers watch movies = a great opportunity for you to build a rental business.
- Each rental transaction generates two visits from your customer, initially for the rental and subsequent return, thereby providing increased traffic and opportunity for residual sales of other products.
- Viable stores are located in or near residential areas. Rentals entice consumers to visit stores more often, thereby increasing traffic and potential for profit.
- Most specialty retailers are typically open longer hours than traditional video retailers.
- Rentals can give you an "edge" over your competition.
The Amazing Video Network provides rental systems to stores on a consignment, flat rate or purchase basis. Viability and programs are determined by completion of a qualifying survey of your store. If you currently purchase your rental inventory, we have a buy back program whereby we will purchase your inventory and allow you to easily convert to one of our rental programs.
Our goal is to maximize each location's video rental business in their specific market. Amazing Video Network invests the resources and components as follows:
- An excellent and up-to-date selection of new release and family/children movies – 100 units and up.
- Attractive merchandising and signage.
- New Release movies (multiple copies if revenues warrant it) shipped to arrive at your store weekly.
- A comprehensive administrative and control program including an in-store computer system and customized computer software, linked to our host computer.
- Insurance against non-return program.
- Frequent promotions.(flyers, posters, draws, "Rent 10 Get 1 Free", free DVD rental cards, cash giveaways, etc).
- Amazing Video Network's exclusive monthly "Entertainment Spotlight" flyer – you receive a quantity for handout to your customers each month. Includes in-store poster.
- Representation and support – regular in-store.